Free Ad Budget Calculator

Calculate your advertising budget, creative costs, and ROI for Meta, Google, and social media campaigns. Get instant budget recommendations.

Campaign Parameters

Budget & Performance

Monthly Budget

Your total monthly advertising budget for this campaign.

This is the amount you're willing to spend on advertising each month to achieve your goals.

€

Revenue per Booking

Average revenue generated per conversion or booking.

This could be the value of a sale, subscription, or any other conversion action that generates revenue for your business.

€

Target CPA

Your target cost per acquisition or conversion.

This is the maximum amount you're willing to spend to acquire one customer or generate one conversion.

€

Creative Performance

Creative Hit Rate

Percentage of creatives that perform above average in your campaigns.

This represents how many of your ads actually succeed. A typical hit rate ranges from 10-30% depending on your industry and creative quality.

Bookings per Winning Creative

Average number of conversions generated by each high-performing creative.

This tells us how much value each successful ad can generate. Higher numbers mean more efficient creatives.

Average Creative Lifespan (Days)

Average Creative Lifespan

How long a creative remains effective before performance starts to decline due to ad fatigue.

This varies by platform and audience, but typically ranges from 7-30 days. Shorter lifespans require more frequent creative refresh.

Campaign Duration

Campaign Duration (Days)

Campaign Duration

Total number of days your campaign will run.

This affects how many creatives you need per week and how often you'll need to refresh your creative assets.

Historical Performance (Optional)

Mean Spend per Creative

Average spend per creative from your historical campaign data.

This helps calculate the optimal spend threshold. If you don't have historical data, use your typical ad spend per creative.

€

Spend Standard Deviation

Standard deviation of spend per creative from your historical data.

This measures how much your creative spend varies. Higher values mean more variation in your spending patterns.

€

Total Creatives Needed

Base Creatives × Creative Rotation Factor

This is the total number of creatives you need to create for your entire campaign, accounting for both the base requirement and creative rotation to prevent ad fatigue.

INCLUDING CREATIVE ROTATION

Agency Cost

How we calculate Agency Cost

The average hourly rate in Belgium for an advertising agency is between €85-€145. We took the middle of €115.

The average time spent on creating a social media ad is 3 hours, so:

€115 × 3 hours = €345 per ad

Sources: Hourly rate • Avg time spend

€28,475

Internal

How we calculate Internal Cost

The average hourly rate for a creative designer in Belgium is €27.57 per hour.

The average time spent on creating a social media ad is 3 hours, so:

€27.57 × 3 hours = €82.71 per ad

Sources: Hourly rate • Avg time spend

€6,821

Adomate

Adomate Subscription

Adomate has a subscription of €400/month and we deliver 5 ads for every week.

This means you get 20 high-quality ads per month at an average cost of €20 per ad.

€400 ÷ 20 ads = €20 per ad

€1,340

Base Creatives

Winning Creatives Required ÷ Creative Hit Rate

This is the minimum number of creatives you need to create to achieve your winning creatives target, based on your hit rate.

Creative Rotation Factor

Campaign Duration ÷ Average Creative Lifespan

This factor accounts for creative fatigue. The longer your campaign runs compared to creative lifespan, the more creatives you need to maintain performance.

2.1x

Monthly Conversions

Monthly Budget ÷ Target CPA

This is the total number of conversions you can expect to achieve with your monthly budget, based on your target cost per acquisition.

200

Winning Creatives

Monthly Conversions ÷ Bookings per Winning Creative

This is the number of high-performing creatives you need to achieve your monthly conversions target.

Advanced Metrics

Optimal Spend Threshold

Mean Spend + Standard Deviation

This is the recommended maximum spend per creative based on your historical performance data. It helps optimize your budget allocation.

€700

Creatives per Week

Total Creatives Needed ÷ (Campaign Duration ÷ 7)

This shows how many creatives you need to produce each week to meet your campaign requirements.

Expected Revenue per Creative

Monthly Budget ÷ Winning Creatives Required

This shows the average revenue you can expect from each winning creative in your campaign.

Creative Refresh Rate

Based on Average Creative Lifespan

This indicates how often you should refresh your creatives to maintain optimal performance and avoid ad fatigue.

14 days

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