Strong content and engagement on Instagram, but no scalable acquisition system.
Gentlee: from “Instagram-only”
to profitable Meta sales in
30 days
Gentlee.be is a Belgian DTC brand with one core product: a magnesium spray designed to help parents support a calmer evening routine with their child. After focusing mainly on Instagram, Gentlee wanted to drive consistent sales through Meta ads, without agency bureaucracy, endless back-and-forth in Canva, or unclear reporting on where the marketing budget is going.
€6 Cost per purchase (CPA)
6.67 ROAS
5 New ads per week
30 days To a working Meta ads setup
A simple weekly workflow: fresh ads, fast reviews, and continuous iteration on what works.
Key challenge
Too much reliance on one-off creative work (Canva) or an agency.
Lack of consistent creative output to truly test, iterate, and improve.
The Solution A continuous flow of ads in a simple weekly rhythm
With Adomate, Gentlee gained a reliable cadence: weekly new
ads, fast reviews, and the ability to double down on what
works — without adding internal workload.
Platform usability
“Super easy to use… you get it right away. It’s clear what I can do and what’s expected from me in the platform.”
Speed and quality of feedback/iteration
“When changes are needed, they come back quickly and done well.”
.C0OA38Od.svg){kind=small}
Ad quality
“Ad quality was key for me. The Gentlee vibe was understood immediately.”
How it works
Setup & strategic direction
Connect the brand and Meta account, and define a clear campaign direction together with Adomate.
Weekly creative delivery
Each week, a fresh batch of ads to review — “like a kid in a candy store,” according to the Gentlee team.
Iterate on winners
Once clear winners emerge, quickly create variations to keep momentum going.
How OY care doubled its online sales
in only 3 months
See how OY care, a DTC skincare brand with a lean marketing team, boosted ad creative performance and reduced costs leveraging Adomate.
Key challenge: Growing with limited resources
Growing Ambitions, Limited Bandwidth
Creative Demands Outpacing Capacity
Seeking Smarter, Scalable Solutions
The solution
Scalable & data-backed ads that perform
OY turned to Adomate. After setting up the brand, Adomate delivers fresh ads every Monday for the OY team to review
and approve.
How it works
Set-up your brand
Link your Meta ad account, website, and brand assets. Adomate pulls performance insights and brand signals automatically.
Set creative direction
Define your goals, tone of voice and visual preferences. Use inspiration boards or give specific briefings.
Get continuous ad flow
Receive ready-to-run ad creatives optimized using real performance data, continuously refreshed, on-brand and conversion-focused.
42% ROAS increase
5 workdays saved per month
5x More ad variants tested
Get started in 1 week + money-back guarantee.
Stop burning budget on slow, expensive
creative production
No credit card required Cancel anytime Money-back guarantee if not satisfied after Month 1