Gentlee: from “Instagram-only” to profitable Meta sales
in 30 days

Gentlee.be is a Belgian DTC brand with one core product: a magnesium spray designed to help parents support a calmer evening routine with their child. After focusing mainly on Instagram, Gentlee wanted to drive consistent sales through Meta ads, without agency bureaucracy, endless back-and-forth in Canva, or unclear reporting on where the marketing budget is going.

Gentlee magnesium spray product
Gentlee brand illustration
€6
Cost per purchase (CPA)
6.67
ROAS
5
New ads per week
30 days
To a working Meta ads setup
Gentlee creative used in Meta ads

A simple weekly workflow: fresh ads, fast reviews, and continuous iteration on what works.

Key challenge

📣
Strong content and engagement on Instagram, but no scalable acquisition system.
🎨
Too much reliance on one-off creative work (Canva) or an agency.
🧪
Lack of consistent creative output to truly test, iterate, and improve.

The solution:
A continuous flow of ads in a simple weekly rhythm

With Adomate, Gentlee gained a reliable cadence: weekly new ads, fast reviews, and the ability to double down on what works — without adding internal workload.

1) Platform usability

“Super easy to use… you get it right away. It’s clear what I can do and what’s expected from me in the platform.”

2) Ad quality

“Ad quality was key for me. The Gentlee vibe was understood immediately.”

3) Speed and quality of feedback/iteration

“When changes are needed, they come back quickly and done well.”

How it works

1
Setup & strategic direction
Connect the brand and Meta account, and define a clear campaign direction together with Adomate.
2
Weekly creative delivery
Each week, a fresh batch of ads to review — “like a kid in a candy store,” according to the Gentlee team.
3
Iterate on winners
Once clear winners emerge, quickly create variations to keep momentum going.

Testimonial

“Adomate is incredibly easy to use and focuses on what actually drives results. The ad quality is strong and communication with the team is excellent. After just one month, we were already seeing profitable Meta results. Whenever performance marketing comes up, Adomate is the first thing I recommend.”

How OY care doubled its online sales
in only 3 months

See how OY care , a DTC skincare brand with a lean marketing team, boosted ad creative performance and reduced costs leveraging Adomate.

OY Care
OY Care
OY Care
42%
ROAS increase
5
workdays saved per month
5x
more ad variants tested
OY Care

Adomate delivers every Monday a fresh batch of ads.
Crafted by AI, designed by humans.
Launch with one click.

Key challenge:
Growing with limited resources

OY Care
🚀

Growing Ambitions, Limited Bandwidth

📊

Creative Demands Outpacing Capacity

💡

Seeking Smarter, Scalable Solutions

The solution:
Scalable & data-backed ads that perform

OY turned to Adomate, the most automated ad agency in the world. After setting up the brand, Adomate delivers fresh ads every Monday for the OY team to review and approve.

How it works

Set-up your brand

Link your Meta ad account, website, and brand assets. Adomate pulls performance insights and brand signals automatically.

Set creative direction

Define your goals, tone of voice and visual preferences. Use inspiration boards or give specific briefings.

Get continuous ad flow

Receive ready-to-run ad creatives optimized using real performance data, continuously refreshed, on-brand and conversion-focused.

Adomate analyzes your brand and performance data to automatically generate high-performing, on-brand ad creatives tailored to your audience.

Step illustration
Performance Diagram
🌱
42%
ROAS increase
5
workdays saved per month
🧪
5x
More ad variants tested
OY Care
Spark icon FAQ

Everything You Need to Know

Are these real designers or AI?

Real professional designers who specialize in high-converting ecommerce ads. AI assists with research and optimization, but humans create every design.

Do you also launch the ads and manage my campaigns?

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Yes, after you approve an ad, Adomate automatically pushes it to Meta where it gets launched. Adomate constantly reviews the performance of your campaign and takes action where needed. You just have to set the budget. That’s all.

Do you only work with Meta?

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Our service is currently primarily focused on Meta. Other platforms (TikTok, Linkedin, Snapchat, Reddit, etc) will soon be added. If you want to launch your Adomate ads on other platforms, just download the assets from the app and use them wherever you want.

What if I need more than 5 ads per week?

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No problem! We offer different bundles depending on how many ads you need each week. If 5 isn’t enough, you can scale up with larger packages. You can check out all the details on our pricing page.

How do revisions work?

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Simple feedback forms. Request changes and the revised ads appear in next week’s delivery.

Do you write ad copy too?

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Yes, our team creates both the visual design and compelling ad copy for each creative.

What if the style doesn't match my brand?

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Upload your brand guidelines during onboarding. Our designers study your requirements before creating anything.

Can I pause my subscription?

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Absolutely. Pause anytime, your subscription resumes exactly where you left off.