CHAMPO — Testimonial Ugc Ad
Hook Type Social Proof Hook
Creative Format Testimonial Ugc
CHAMPO
Beauty Personal Care
Consideration
Summary
This ad uses social proof as its hook, leading with a 5-star review from the very first frame. It builds overwhelming trust by stacking four different testimonials before the product is revealed at 11s. Citing availability at a retailer like Harrods is a smart way to add instant credibility.
Funnel Stage Consideration
Product Price €50 – €150