Kosas — Product Only Showcase Ad
Hook Type Social Proof Hook
Creative Format Product Only Showcase
Kosas
Beauty Personal Care
Consideration
Summary
This ad builds instant authority by opening with a powerful quote from Allure. It sustains momentum with a rapid-fire montage of press headlines, using social proof as the entire narrative. A single before-and-after visual at 0:05 grounds the claims in a real result.
Funnel Stage Consideration
Product Price €50 – €150