tractive — Hybrid Mixed Ad
Hook Type Social Proof Hook
Creative Format Hybrid Mixed
tractive
Pet Care
Consideration
Summary
This ad opens with rapid-fire customer reviews layered over a shot of the product in use. This social proof hook builds immediate trust. It then doubles down on credibility by showcasing the 'Amazon's Choice' badge, borrowing authority to seal the deal.
Funnel Stage Consideration
Product Price €50 – €150