State Farm — Motion Graphics Text Heavy Ad
Hook Type Problem Statement
Creative Format Motion Graphics Text Heavy
State Farm
Other Misc
Awareness
Summary
Opening with a direct question is a simple but effective way to hook homeowners instantly. The creative is super lean—just text and a single image deliver the whole point in under 7 seconds. It's a great example of leveraging a parent brand's trust to introduce a new partner service.
Funnel Stage Awareness
Product Price Unknown